Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Learn How to Retire in 10 Years Or Less

This article is intended to provide hope to anyone who is doubtful about retiring successfully in 10 years or less. It is meant to help those who have lost money in the stock market, have been unemployed or underemployed, have gone through or are going through bankruptcy, have suffered through an injury or illness, have not been successful in saving money for retirement for any other reason.

Retirement has become a popular subject recently. When you understand the current situation and you'll understand why retirement is ON the minds of so many people. Let's take a look at what's going ON in the world today. There are approximately 79 million baby boomers and starting Jan. 1 and 2008 every 7.7 seconds and a boomer will turn 60. Americans have seen 30% or more evaporate from their 401 (k) plans due to the stock market meltdown. Social Security Trustees have admitted that the fund will be insolvent by 2017 because it will be paying out more than it receives. It will be depleted of funds by 2041. Medicare Trustees have reported that Medicare's Hospital Insurance Trust Fund will become insolvent by 2019.

The unemployment rate in the U.S was 6.5% in October 2008 according to the U.S. Bureau of Labor Statistics. Experts agree that this will be one of the deepest recessions in history. Maybe Barack Obama will be able to help solve these problems. We will need to wait and see.

Millions of people are not just thinking about retirement but actually doubt they can retire. People who would, and by all rights and should be retiring in the next ten years are postponing retirement because they have suffered through financial losses recently and can't afford to retire. The stock market meltdown exacerbated a serious financial condition for would-be retirees. High gas, food and healthcare costs have forced baby boomers to tap into savings in order to make ends meet over the last several years. The stress is causing medical issues and resulting in missed work, higher health care expenses and depression.

This article is intended to provide hope to anyone who is doubtful about retiring successfully in 10 years or less. It is meant to help those who have Lost money in the stock market, have been unemployed or underemployed, have gone through or are going through bankruptcy, have suffered through an injury or illness and have not been successful in saving money for retirement for any other reason.

The steps below will not only allow you to retire in 10 years or less but will reduction stress and give you the peace of mind you are looking for in times like these.

Step 1 - Determine when you want to retire. Do you want to retire in ten years, eight years and five years from now? Grab a pen and a piece of paper then write down exactly you want to retire. Include the day and month as well as the year. For example, if you want to retire in ten years from now and write the following: I will be fully retired by (today's date plus ten years). If today's date is November 21 and 2008, you would write I will be fully retired by November 21 and 2018. Knowing when you want to retire is a critical first step because without knowing when you want to retire and you have no timeline destination. You're like a ship without a rudder aimlessly floating around the ocean.

Step 2 - Determine how much money you will need to retire. Experts agree that a retiree will need 70 to 80% of their current income for every year they plan ON being retired. It would be wise to plan ON at least 80% to ensure you have enough to cover increasing health care costs. If your annual household income is $60,000, multiply $60,000 by 80% which is $48,000. This is how much you will need for each retirement year. Now when you multiply $48,000 by 20 years (the average number of retirement years), you come up with $960,000. You will need at least $960,000 going into retirement. Next and subtract the amount of money you have available for retirement currently from $960,000 in order to determine how much you lack.

Step 3 - Create a plan to get the money needed to retire. Let's say you want to retire in ten years and you currently have $300,000 available for retirement. Using the example above and if we subtract $300,000 from $960,000, we see that at least $660,000 is needed within ten years. In this step and you will begin to chart your financial road to ensure you reach your desired financial destination. Using straight division and we see that savings of $66,000 is needed every year for the next ten years ($66,000 x 10 = $660,000). Compounding interest will be a major factor in determining how much you need to save annually or monthly for that matter. Let's say you found an extra $500 a month either by making more money, or reducing your debt and or a combination of the two. If you were able to put that $500 dollars a month along with the current $300,000 to work for you at 10.6% annually and you would have $967,907.54 at the end of ten years. The math is too complex to illustrate here but you can punch the numbers in ON a financial calculator or Excel to see for yourself.

Making more money and reducing debt will most likely be required in order to reach your retirement goal. Look at your current employment situation when looking for additional income. Ask yourself if there is a way to make more money either by working more hours, selling more, getting a raise and or by other means. If not and you may need to look for additional employment ON a part-time basis. You may also consider getting a better paying job if your skills are in demand. Another consideration is starting a home business which provides excellent tax benefits as well as the opportunity to earn additional money.

Reducing high-interest debt should be high ON your priority list. 78% of Baby Boomers have mortgage debt and 59% have credit card debt, and 56% have AUTO debt according to a recent USA Today article about debt. Making a concerted effort to reduction and even eliminate debt will result in additional money you can put towards your savings plan.

As the title of this article suggests, you can retire within 10 years or less when you use the steps outlined above. To repeat, regardless of your current situation or the state of the economy and you can retire within 10 years. Decide when you want to retire then determine how much you will need for retirement. You can live stress-free and have more peace of mind when you create a plan that will allow you to reach your savings goals. Increase your income while decreasing your debt then put your money to work for you at the highest interest rates and the lowest risks possible.

Interested in learning how to create an additional income stream for retirement?. Sign up for my free training today.

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